Strategy & DirectionQBR

Quarterly business reviews that drive change

Structure QBRs to expose friction, commit to fixes, and align budgets across marketing, systems, and people.

Jan 15, 20255 min readDina Al-Fadel· Operations Director

Written for leaders who want to improve their organization.

Jan 15, 20255 min read

Direct answer

Structure QBRs to expose friction, commit to fixes, and align budgets across marketing, systems, and people.

Key takeaways

Use QBRs for decisions, not status updates.
Assign owners and dates in the room.
Maintain a calm tone focused on systems.

QBRs should be decision forums, not status theater. Set them up to create accountability and budget clarity.

Prep for decisions

Pre-read with friction points, data slices, and proposed actions.
Assign decision owners before the meeting starts.
Limit the live session to decisions and trade-offs.

Convert to execution

Capture commitments, owners, and dates in the room. Publish to a shared tracker and revisit at the next weekly cadence.

Protect the tone

Keep the room calm and constructive. Celebrate fixes and remove blame—focus on systems, not individuals.

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